How the DayOf Standard Informs Vendor Pricing

Every vendor prices around the same baseline.

Genner Dumaran

Last Update a month ago

On DayOf, vendor pricing is built around the DayOf Standard. This means every vendor in the same category starts from the same set of required inclusions and then adds value from there.

What the Standard requires by category


Coordinators (min. $1,000/day): Timeline build, venue walkthrough, rehearsal facilitation, full day-of management from setup through departure


Photographers (min. $1,000/day): Family shot list collection, photography timeline, detail photos, full event coverage, online gallery delivery


Videographers (min. $750/day): Videography timeline, off-camera mics, full event coverage, ceremony video and highlight film delivery


Entertainment (min. $750/day): Timeline review, song collection, ceremony sound, cocktail speaker, full reception entertainment booth with lighting, MC duties all evening


Officiants (min. $250/day): Ceremony script collaboration, rehearsal attendance, marriage license signing, ceremony conduction


Content Creators (min. $250/day): Timeline review, iPhone content capture through the event, online gallery, 3 edited reels


How pricing works above the baseline


Once the required inclusions are covered, vendors differentiate through added value options like second shooters, drone footage, uplighting, engagement sessions, and more. These extras are listed on each vendor's profile so you can see exactly what you are getting.


This structure makes comparison straightforward. You are not comparing apples to oranges. Every vendor in the same category covers the same base. The difference is in their experience, style, and what they bring beyond the minimum.